Highlands
Business Partnership Projects
| BOARD
OF DIRECTORS |
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Elected October, 1999
Hired Professional Management December, 1999
Board Meets January, June, September and November
The Annual Meeting and Election is held in March each calendar year
- Improve Business Environment
- Create Highlands as a Tourist
Destination
- Set foundation for Waterfront
Development and other areas in the District
| MARKETING
and SPECIAL EVENTS |
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- Hired Allen Consulting
Public Relations Firm 2000
- Terminated contract
with Allen Consulting December 2004 and tapped into our own resources to further
succeed our mission.
- Create and expand
Annual Special Events Calendar to include a St. Pat's Parade and Oktoberfest
in 2003.
- Obtain Corporate
Sponsorship
- Created Barter
Contracts for Sponsorship to extend our programs.
- Nurture relationships
with existing sponsors to further enhance our program.
- HBP Web Site presence/expansion
2001.
- Launch new website
campaign 2006.
- Created E-Coupon
concept for direct marketing to commuters & visitors
- Link Special Events
promotions to customer base expansion
- Publish newsletters
- On The Move 2000, 2001 and 2002.
- Created email
lists for communication networking amongst members.
- Media releases
on all HBP Projects and Promotions
- Applied and received NJ Tourism
grant for $10,000. for destination Highlands where the 4 color Best Kept Secrets
on the Jersey Shore brochure was produced and distributed on NY Thruway -
2002
- Applied and received NJ Tourism
grant for $5,000. for destination Highlands where the 4 color Best Kept Secrets
on the Jersey Shore brochure was produced and distributed on NY State Thruway
- 2003
- Received various marketing awards
for destination Highlands Program - 2001, 2002 & 2003.
- Created a successful Summer Concert
Series 2005.
- Created a successful new event
in conjunction with the Highlands Police Department, Highlands Cares, a Breast
Cancer Walk. 2005
- Expanded Summer Concert Series
to 8 concerts in 2006.
- Created a Pride in Highlands Earth
Day in conjunction with the Borough's Clean Community Coordinator 2006.
| ECONOMIC
DEVELOPMENT |
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- Business
- Retention
- Recruitment
- Develop a Business
Guide
- Recommended Sewer
Rate changes to benefit commercial properties
- Create Redevelopment
base map and objectives
- Seek and apply
for grants for streetscape and redevelopment
- Held Marketing
Workshops fall 2000
- Held Small Business
Development Center Workshop fall 2001
- HBP/Board application
coordination/technical assistance
- Participated in
Flood Mitigation Planning Process. 2001
- Applied for the
Livable Communities Pilot Program Grant to develop a visitor center. 2002
- Applied for Smart
Growth Grant in conjunction with the Boro. 2002.
- Recruited 2 new
applicants/CPO's. 2004
- Proposed a Courtesy
Shuttle Program at Off the Hook. 2004
- Began to implemenet
a Water Taxi Program. 2004
- Held Banking seminar
with Two River Community Bank at Doris & Ed's Seafood Restaurant. 2005
- Formed a sub-committee
to research underground utility program. 2005
- Participated in the Monmouth County
Planning Board's Bayshore Region Strategic Plan by various Board members serving
the Highlands Municipal Access Committee. 2005
- Implemented the Water Taxi Program
at 4 waterfront locations in Highlands.
- Coordinated A Bike Rental Program
for local businesses through Asbury Park Cycles.
| VISUAL
IMPROVEMENT |
| Back |
- Design
- Beautification
- Maintenance
- Capital
Improvements
- Parking
- Public
Safety
- Recommended Parking
Improvements/options for commercial properties
- Created a Parking
Database
- Created a Maintenance
Database
- Speed Radar purchase
partnership with ferry operators
- Purchased Holiday
Decorations and hired JCP&L to install dawn to dusk censors for Holiday
Lighting Program.
- Partnership with
Garden Club streetscape flower plantings
- Public Access
area clean communities maintenance Bridge, Veteran's, Cornwell, Highway Sign,
Huddy Park
- Marine Place
improvements such as weeding and planting.
- Purchased new Snowflakes to extend
Holiday Decoration Program.
- Complete and expand
Business Way Finding Program from Gateway to Gateway along Bay Avenue
- Brokered public/private
parking arrangements in an effort to maintain problem areas.
- Through a creative
Barter system, the VIC renovated an existing Boro Parcel into a park, Cornwall
Square in partnership with the Highlands Garden Club.
- Continue to partner with Garden
Club and Boro through Clean Communites to expand the planting spaces and seasons.
- Renovated the Highway Welcome
Sign through a Barter with Frank Rahm Landscaping by adding a knee wall and
other improvements.