Marketing & Communications Committee
Co-Chairs Jay Cosgrove, Bahrs Restaurant,
Bill Weber, Nauvoo Lodging and
Carla Cefalo-Braswell, Shoregrafx, Inc.
hbp@highlandsnj.com

This Committee's Projects

Advertising, image and destination marketing campaigns are the topics for this HBP Committee.  Creating a regional consumer market plan and development of a calendar of promotions that will serve the entire business community will be explored.  Emphasis on creating a strategy that promotes Highlands as a year round destination for goods, services and waterfront recreation.

Expansion of the web site highlandsnj.com with database integration provides cutting edge marketing tools for this HBP Committee.  Updating of brochures, seasonal and year round promotional materials will all be considered by the committee.  Most importantly, the communications between the business community will be developed and expanded through this committee.  A newsletter communication to all owners and operators will be a priority to ensure that the business community is being served in everyone's best interests.