Welcome to Highlands:
A waterfront retreat with sweeping views of the Atlantic Ocean and New York City skyline from hills that spiral down to the cool bay and ocean waters.  Located on the Northern tip of the New Jersey Shore, Highlands is less than an hour from Manhattan. New Yorkers don't even have to get in a car to relax and enjoy an escape to Highlands. Seastreak ferry, leaves from Manhattan, Pier 11 or East 34th Street and can get you here in about 45 minutes. Taking the ferry is part of the Highlands experience, when you get here, you will feel welcomed with old fashioned charm and friendly faces. Highlands is the first stop on the New Jersey Shore and many people come to enjoy sunbathing, surfing, fishing, wind surfing, boating and to experience New Jersey’s long tradition of maritime heritage at our lighthouses, our marinas and our coastal heritage trails. No matter what season, Highlands has everything for a perfect weekend away from it all. 

Working Together:
Highlands is known for its sense of community, especially when it comes to business. Every merchant is a partner working to build a town that has something for everyone. Whether you’re a start-up venture or looking to open your next location, there are services, professionals and volunteers to help every step of the way. Come see why Highlands has so much to offer.

Back to the Basics:
One of the most exciting aspects of a town updating their Master Plan and Zoning Regulations are the incredible new business opportunities. Positive word of mouth, good PR and extensive media coverage have solidified the town’s reputation as a place filled with opportunities for a wide variety of businesses.

Strong Anchors:
Highlands has twenty restaurants but nowhere else will you find such an eclectic selection of cuisine served in a half square mile. From the New York Times to the Asbury Park Press and many regional magazines, the attention has been overwhelming. In the past 3 years alone, 30% of our restaurants have been Zagat rated. Our famous waterfront "Dock and Dine" restaurants and the variety of choices, along with our unique Bed and Breakfasts and full service Marina's, continue to make Highlands a famous visitor destination.

Retail:
While Highlands has less retail than restaurants, our merchants offer a small town personal shopping experience with unique products and services that are becoming increasingly desirable among many consumers, the Highlands Business Partnership and the Borough of Highlands welcome your talents, resources and treasures. Highlands is the perfect place to for an antique market place.

Available Commercial Properties:
Click here for information on the latest available commercial properties in Highlands.

Easy Access:
Located on the Northern tip of the New Jersey Shore, Highlands is an hour from NYC by bus, train or car. First class, high speed ferry service is available from Highlands, perfect for a stress free commute, arriving in downtown Manhattan, Pier 11 in less than 45 minutes.

Public Parking is FREE...

Area Transportation & Directions to Highlands:

Click here for maps, directions and transportation

Municipal Requirements:
Click here for information to start your own business in Highlands.

Borough of Highlands Business Improvement District
Highlands Business Partnership (HBP), Inc:
HBP, Inc. is the Highlands Business Improvement District (BID) District Mansagement Corporation. The HBP is a welcoming community of businesses and professionals working together to grow our downtown and increase commerce. We are committed to delivering outstanding service to our members while we continue to make Highlands a great destination for dining, boating, retail, and unique services.

If you’re interested in starting a business in town, the HBP office is the perfect place to start. Our Board of Directors, Members and Volunteers are ready to assist you every step of the way. From networking in the business community to assisting in securing a retail space in our business district, we strive to move things along smoothly. We can also help steer you in the right direction for things like securing a Mercantile License, Certificate of Occupancy or getting your sign approved.

Who comprises the B.I.D?
Highlands Business Partnership, Inc. is a non-profit management corporation that oversees the Business Improvement Districts in Highlands. The Board of Directors consists of 17 members and a part time administrator who handles the daily functions of the corporation. All businesses are members of the Highlands Business Partnership (aka BID) and are welcomed to participate.

Destination Marketing and Tourism is the primary focus of the organization. Tens of thousands of dollars are contributed by the business tax base to fund one of the largest promotional efforts in the area. Major efforts and detail is taken in identifying strong market sectors and developing targeted campaigns that bring in thousands of visitors and potential new residents each year. You will enjoy major outdoor events like our St. patrick's Day Parade, Seaport Craft Show, Clam Fest, Farmer's Market and Oktoberfest as well as a variety of destination marketing programs.

General Meetings:
General meetings are held quarterly and are open to all Highlands businesses and commercial property owners. Call us at 732-291-4713 for meeting dates and locations or email us at hbp@highlandsnj.com to receive notifications.

HBP works with businesses in areas like:
• Promotion of all Highlands businesses through strategic marketing efforts
• Group media buys, inclusive advertising, press releases, Internet Marketing
• Extensive fundraising and grant applications
• Business recruitment and retention
• Event planning, promotion and management
• Barter and Sponsorship solicitation
• Representation of all Highlands businesses at many regional events
• Business District flowers, decorations and holiday activities
• Public area improvements
• Developing an Information/Visitor Guide including all businesses

HBP Events:
The Highlands Business Partnership hosts a spectacular annual event calendar drawing thousands of visitors to our downtown. All businesses are heavily promoted at each event by distributing visitor bags from the welcome tent with information, brochures, coupons, maps and menus from our local establishments. No outside food vendors are permitted to participate at the events. Click here for more information or to get involved.

Event Sponsorship:
Your business and company can be part of the Highlands success story! All sponsorship dollars and barter are tax deductible donations. Call or email hbp@highlandsnj.com to find out how.